About Practical SEO
Practical SEO is a founder-led, twenty-year-deep SEO and GEO consultancy — built to replace jargon and slow timelines with real, visible progress within the first 30 days.
Why “Practical”
The story behind Practical comes from a simple belief: SEO is often made needlessly complex. Here, my goal is to cut through that noise and make it clear what SEO really means — no jargon, just practical advice you can actually use. I want to show how SEO is foundational to GEO, not just as a step, but as a core part of making GEO work. They’re two sides of the same coin, and that distinction matters. You won’t find this perspective anywhere else online. SEO and GEO aren’t in conflict — they’re in sync. Each has its own role, and together they can expand your reach further than either could alone. At Practical, we don’t promise easy answers. We promise honest, straightforward solutions that help you move forward with confidence.
Why I started this
I launched Practical SEO because results shouldn’t take forever. Within the first 30 days, you’ll see your existing content start to drive organic traffic and earn recognition — even from AI. That’s the Practical promise: real progress, not empty hype. Early success isn’t a hope; it’s a signal that you’re on the right path.
Meet Bradley Leese, Founder & Principal SEO Consultant
Twenty-year SEO veteran, working in the trenches with Fortune 100 and Fortune 500 companies, Inc. 5000 businesses, and startups — taming out-of-control organic traffic, building brand awareness, and reporting on it honestly.
Career
- 2003 — Associate SEO Analyst, Bruce Clay, Inc.
- 2014 — Wpromote, Inc. (Los Angeles)
- 2015—2018 — The Search Agency, Inc.
- 2018 — Back to Bruce Clay, then in-house SEO Manager at Playboy
- Scale Media — SEO roadmaps for health & beauty brands (startup)
- 2020 — Senior SEO, ARK Behavioral Health
Certifications & education
- Google Analytics Certified
- Search Metrics Certified
- BrightEdge Certified
- Certified Bruce Clay SEOToolSet® Analyst
- SEOToolSet® Advanced Certification
- AMA Situational Leadership
- CSET — Primary Education
- B.A., Fine Art, California Lutheran University (new media & computer graphic design)
Industries
B2B, B2C, SAAS, healthcare, ecommerce, real estate, education, employment, news & media, automotive, and health & fitness — repeat clients across each.
Published & spoken
Contributor, SEO for Dummies. Author for Search Engine Journal, Wilson Web, and the Bruce Clay Blog. Contributor, SEM Synergy. Spoke at SES New York, SES San Francisco, SES Chicago, and SMX San Jose.
Team
Practical SEO is growing beyond a one-person shop. Bradley leads strategy and the technical work; Colin Leese has joined as Sales Lead and Writer. We’re actively looking to add team members who bring content strategy and paid media expertise — get in touch if that’s you.
- Bradley Leese — Founder & Principal SEO Consultant
- Colin Leese — Sales Lead & Writer
Headquarters — Kingman, Arizona
Practical SEO is based in Kingman, Arizona — not a satellite office, home base. Read the full story on the Kingman page.
How I work
Every engagement starts with the same technical pass: Core Web Vitals, crawler testing, GA/GSC/GTM auditing, and a full site-migration check before anything else gets touched. Keyword strategy works from the bottom up — starting from your core products and services, confirming what your competitors already rank for, and segmenting the list into bottom-, middle-, and top-of-funnel targets instead of chasing volume for its own sake. And I’m skeptical of purchased links — they’re a short-term bet with real algorithmic risk. I’d rather build something genuinely useful and earn the links than rent them.
What clients & colleagues say
Bradley’s SEO knowledge & strategy made him an asset to the company’s marketing strategy. On a personal note, working with Bradley early in my career in search engine marketing and optimization helped to shape the SEO I am today. Bradley not only explained the building blocks of an industry & technology, but his insights pushed me to explore all aspects of search.
Kevin Doory, Director of Search and Social
Read the full list of client and colleague references.