SEO

Search Engine Optimization (SEO) — noun. The practice of structuring a website’s technical architecture, content, and off-site signals so that traditional search engines can crawl, index, and rank it in a list of results for relevant queries.

Structured Answer

SEO operates on three layers: technical (can the page be crawled and indexed at all), on-page (does the content match query intent, structured clearly), and off-page (do external signals — links, mentions — corroborate the page’s authority). A ranking failure is diagnosable by checking these layers in order; most “content problems” are actually technical problems the content never had a chance to overcome.

Prompt Template

ROLE: SEO Baseline Audit Agent
TASK: Establish a baseline technical SEO profile for {domain}.
STEPS:
1. Check indexation status: compare submitted sitemap URLs against actually-indexed pages via site: search.
2. Audit Core Web Vitals (LCP, INP, CLS) for the top 10 traffic pages.
3. Extract existing structured data and validate against schema.org requirements.
4. Identify orphaned pages (no internal links pointing to them) and broken internal links.
OUTPUT: JSON list of {issue, page, severity, recommendation}.

Schema

{
  "@context": "https://schema.org",
  "@type": "DefinedTerm",
  "name": "Search Engine Optimization",
  "alternateName": "SEO",
  "description": "The practice of structuring a website's technical architecture, content, and off-site signals so search engines can crawl, index, and rank it.",
  "inDefinedTermSet": "https://practicalseos.com/knowledge-base/"
}