Google Business Profile Optimization

GBP is often managed separately from the website — different login, different owner, updated on a different schedule. That gap is where most local-entity conflicts start.

What we audit and fix

• Category and attribute accuracy — primary and secondary categories matched to actual services offered, not the broadest category available.
• Service-area precision — service radius and named areas reconciled with the city pages your site actually supports, so GBP isn’t claiming coverage the site doesn’t back up.
• Review and Q&A management — a response cadence and a plan for surfacing accurate, useful answers to the questions prospects actually ask.
• Post and update cadence — regular, substantive GBP posts tied to real service or availability changes, not filler.
• Cross-reconciliation — every GBP field checked against on-site LocalBusiness schema and flagged when they disagree.