Copilot Optimization

Copilot is built on Microsoft’s Bing index, which most businesses have never actively managed — the majority of technical SEO effort historically goes toward Google. That gap is a real, addressable opportunity.

What we audit

  • Bing Webmaster Tools setup and indexation status, often untouched even on well-optimized Google properties.
  • IndexNow adoption, which pushes content updates to Bing (and Copilot) faster than waiting on recrawl.
  • Structured data parity — confirming the schema built for Google is also validating cleanly against Bing’s requirements.