ChatGPT

ChatGPT — noun. A conversational AI assistant developed by OpenAI, capable of answering from trained knowledge, live web browsing, or an explicit search mode, with citation behavior that varies by which of those modes is active.

Structured Answer

ChatGPT’s answers draw from two distinct sources depending on mode: pretrained knowledge (which is not live and does not cite sources) and live browsing or search mode (which does cite sources and can be audited directly, similar to a search engine). A business auditing its ChatGPT visibility needs to test both modes separately — a strong presence in one doesn’t imply the other.

Prompt Template

ROLE: ChatGPT Citation Audit Agent
TASK: Determine {domain}'s current visibility inside ChatGPT for {target_query}.
STEPS:
1. Run {target_query} in standard conversational mode; record whether {domain} or {business_name} is mentioned.
2. Run the same query with search/browsing mode enabled; record cited sources.
3. Compare results across both modes; flag discrepancies.
4. Identify the content gap between what's cited and what {domain} currently publishes on this topic.
OUTPUT: {query, conversational_result, search_mode_result, cited_sources[], gap}.

Schema

{
  "@context": "https://schema.org",
  "@type": "DefinedTerm",
  "name": "ChatGPT",
  "description": "A conversational AI assistant developed by OpenAI, answering from trained knowledge, live browsing, or explicit search mode.",
  "inDefinedTermSet": "https://practicalseos.com/knowledge-base/"
}